Humanity emotions in focus

Humanity emotions in focus

From April 27th to 29th, 2025, Xiaomi hosted a 3-day Xiaomi Master Experience in Madrid, an immersive photography exploration of humanity. The event deeply integrated the product experience of the Xiaomi 15 Series, bringing together top photography masters and art media around the world to create a successful communication gathering.

Madrid Marathon

The Master Experience kicked off with Zurich Rock 'n' Roll Running Series in Madrid. As the official sponsor, Xiaomi activated citywide outdoor displays and on-site marketing that reached over 45,000 runners and 2 million spectators. Top global photographers using Xiaomi 15 Series captured the raw determination, tension, and emotional moments of runners during the marathon, transforming fleeting emotions into vivid human triumph stories.

Many runners are participating in the marathon on the streets, with a backdrop of blue skies and trees, creating a lively scene.

The runner is jogging on the city streets, with a large billboard in the background showcasing the Xiaomi 15 series camera, and there is a woman running on the left side.

Humanity: Taste of Emotions

The second day featured Humanity: Taste of Emotions, an immersive exhibition where photographs captured through the authentic lens of the Xiaomi 15 Series met high-end creative gastronomy. In intimate groups, guests explored curated photo installations inspired by euphoria, surprise, and love. Each presentation included storytelling from the photographers, followed by a specially crafted dish reflecting the featured emotion. The day continued with a collaborative photo walk through iconic Madrid locations, where Xiaomi Creators and master photographers shared perspectives and techniques using the Xiaomi 15 Ultra.

Humanity: Emotions in Focus

On April 29th, Humanity: Emotions in Focus marked the final and most reflective part of the journey - a vibrant gathering for dialogue and cultural exchange. Led by acclaimed photographer Jonas Bendiksen and PhotoVogue founder Alessia Glaviano, joined by seven top photography talents, the event spotlighted powerful voices in contemporary visual storytelling.

A group of people is posing for a photo in front of a white background, featuring several fashionable individuals, with a piece of white furniture nearby, creating a modern atmosphere.

Acclaimed photographer Jonas Bendiksen, recipient of prestigious awards from World Press Photo, took the stage and showcased his humanity inspired photo collection and shooting experiences with the Xiaomi 15 Series, together with Shane Taylor, Navaneeth Unnikrishnan and Kevin V. Ton.

A man wearing a green jacket is giving a speech, with images related to nature displayed in the background, and the text "XIAOMI MASTER EXPERIENCE" appearing at the bottom of the screen.A group of people is attending a meeting, listening to a speaker in a blue coat, with a bright indoor environment in the background. The floor is wooden, and there is a sign on the wall that says XIAOMI MASTER EXPERIENCE.

PhotoVogue partnered with Xiaomi for the first time, founder Alessia Glaviano and photographer Claudia Revidat attended, unveiled photo series exploring humanity's relationship with nature, showcasing latest work shot on the Xiaomi 15 Series. They also participated in the recording of Xiaomi Master Cross-Talk: a new platform designed to create dialogue among the world's elite photographers, and cooperated with related communication to promote together.

Two women are sitting on chairs, one wearing a black suit and the other wearing a brown coat, engaged in conversation, with modern art pieces in the background.A group of people is sitting on chairs, participating in an event. The background features a minimalist indoor environment, and in front, two women are communicating.

Xiaomi 15 Ultra Photos Creation

The Xiaomi Master Experience also served as a platform to showcase the photographic excellence of the Xiaomi 15 Ultra, which features the new Leica Summilux optical lens and a state-of-the-art quad camera system, delivering unprecedented image quality on mobile devices.

High-level Xiaomi 15 Ultra photos from master photographers showcase rich stories of humanity. Powered by cutting-edge technology and the creative vision of Xiaomi's growing photography community, these photos captured fleeting emotions and transformed them into timeless moments.

By Jonas Bendiksen

People are wearing red shorts and straw hats, holding sparking fireworks in the smoke, participating in the celebration.

By Andy Cao

Two people dressed in traditional attire stand together, with a green meadow and an orange sky at sunset behind them. Their bodies are adorned with decorative patterns and earrings, showcasing cultural characteristics.

By Claudia Revidat

By Navaneeth Unnikrishnan